In Korea, the world's first satellite for mobile television has already been launched; in Europe, Nokia is trialing its new multi-media devices; the global mobile TV market looks set for imminent take off.

With worldwide digital TV homes set to reach 144 million by the end of 2005, and global mobile subscribers approaching 2.1 billion at the same time, the potential revenues from this market are staggering.

Mobile TV: Broadcast and Mobile Multimedia, a unique strategic research from Informa Telecoms & Meia provides a detailed, through analysis of the likely factors affecting the success of this sector, the real business case for mobile TV, the major players in the value chain and huge revenue opportunities for all involved.

This 200-page report supplies a detailed overview of the potential market for mobile-TV, within the context of mobile devices, networks entertainment, and of non-mobile factors and developments including penetration of digital broadcast technologies, mobile TV market trends and the fixed line broadcasting value chain.

Mobile TV: Broadcast and Mobile Multimedia discusses broadcast technologies available to operators, handset technology requirements and market segmentation. The report also provides an in-depth examination of the mobile TV business case, and the economic implications for all parties, from operators to broadcasters and handset vendors.

Mobile TV will answer your key questions including:

• What are the relative strengths and weaknesses of the current mobile broadcasting technologies available?
• What is the role of each member of the value chain? What are the different options available to mobile operators within the mobile TV market?
• What are the technology requirements and cost implications of future mobile-TV enabled handsets?
• What could cable/satellite operators offer their subscribers as a service extension to mobile?
• What different programmes are subscribers likely to choose and how will mobile-TV be used?
• How are next generation networks likely to be structured?
• How are licensing fees likely to be regulated and what are the implications for your company?

And many more!

Mobile TV also includes case studies and trials undertaken by key players across the value chain - including Nokia, Sony, NTL, O2, Vodafone and more - to assess the viability and likely future success of Mobile TV across major mobile markets worldwide!

Who should buy this report?

Mobile Operators: identify the different roles for your company in the mobile TV market and maximise your revenues
Handset Vendors: evaluate the potential for the market and where it is likely to head, and revise your investment strategy accordingly
Cable and satellite broadcasters: identify new ways to extend your viewer base and understand how to best co-operate with the other members of the value chain
Content providers/distributors: enhance your offering through detailed evaluation of the potential within the mobile market and anticipated demand for interactive content.

Order this report now and gain all the business intelligence to make lucrative investments in this market and stay ahead of your competitors