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And when you order your copy of SMS Payments (mobile market report) market briefing you can also claim your FREE copy of Newton's Telecom Dictionary! |
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As various solutions arise to facilitate subscriber authentication and payment, both for mobile content and other products, SMS Payments, a new Executive Briefing from the publishers of Mobile Media newsletter, provides a clear insight into the state of this sector in 2004.
With over 1 billion GSM users worldwide, global GSM handsets, added to the number of global CDMA devices, provide a huge potential market for SMS payments across the world.
As various solutions arise to facilitate subscriber authentication and payment, both for mobile content and other products, SMS Payments, a new Executive Briefing from the publishers of Mobile Media newsletter, provides a clear insight into the state of this sector in 2004.
The report thoroughly investigates the current global reality of SMS payment solutions and those yet to be launched. Using extensive, thorough case studies, the report examines the relative merits of these solutions and scrutinises the investments and partnerships of operators, content providers and third parties in the SMS payment space.
SMS Payments also contains a clear overview of alternatives to SMS payments emerging in Europe, including Vodafone?s m-Pay bill, as well as the international mobile micropayments initiative led by mobile payment company Simpay.
The report provides a clear understanding of the SMS Payment value chain, business model and alternatives available, allowing readers to update potential, investment strategies.
The report covers the following key issues.
- Prepaid Mobile top up: could this be a key application for cellcos that have not invested in SMS payments? How has Philippines cellco?s Smart Load service been performing?
- Premium SMS: will revenue leakage drive European cellcos to follow the road of Japanese and US operators, and open their billing engines to content providers? What are the advantages of direct billing? What can be learnt from the US operators about the role of direct billing as opposed to PSMS?
Stored Value Accounts: how are payment service providers using SVAs and what is the industry outlook for this business model? Do SVAs represent a threat to cellcos' mobile payments initiatives?
- Multi-operator payments initiatives: what is the main aim of Simpay and how is it set to achieve this? Will the industry see more cross-network co-operation on a local level, such as Austria's m-Commerce Interface Austria (MIA) initiative? What impact will initiatives such as Simpay and MIA have on messaging revenues?
- Credit card issuers: what are their views on SMS payments and what is the current role of credit card issuers in the messaging industry?
- Mobile Payments infrastructure: what can be learnt from Japan about the likely development of mobile payment infrastructure?
Who should buy this report:
- Operators: assess what your competitors are doing, analyse the various mobile payment applications currently available, challenges involved, and make profitable investments
- Payment service providers: evaluate the industry outlook for SVAs and understand the main implications for your company
- Credit card issuers: benefit from a thorough overview of the market status and assess possible future opportunities
- Vendors: understand operator - and subscriber - requirements and ensure you provide the right products to meet their needs.