Mobile email is the next logical step in the evolution of mobile communications. The market is set to show rapid growth over the next five years, and provide significant opportunities for mobile operators and mobile infrastructure providers. Push email technology is relatively mature, and mobile operators are fully backing the deployment of mobile email solutions.
Scope of this report
- Analysis of the main trends affecting the uptake of mobile email.
- Insight into the various stakeholders in the mobile email market and the interactions between them.
- Market sizing and forecasts for global enterprise mobile email covering the period from 2004 to 2009.
Research and analysis highlights
Today there are roughly 650 million corporate email inboxes worldwide. Based on the assumption that at least 35-40% of these inboxes could potentially be mobilized, Datamonitor believes the addressable market for enterprise mobile email is around 260 million subscriptions.
Mobile operators are in a position to make the most of the explosive growth anticipated for mobile email. Datamonitor expects mobile operators' revenues from enterprise mobile email and PIM alone to surpass $600 million by 2009.
Mobile email infrastructure providers' revenues will continue to grow, albeit at a much slower rate than operators' revenues, due to operators' increasing dominance in the value chain. Despite slower growth, Datamonitor's outlook for this market is positive; the market will maintain strong, long-term growth.
Key reasons to read this report
- Gain valuable insight into the main trends in the adoption of mobile email and the evolution in the roles of the key stakeholders.
- Complement your strategic decision-making with a range of end-user and market data pertaining to the mobile email market.
- Improve your business planning through a quantitative assessment of the current and future market opportunity.
Mobile email is on the verge of mass market adoption, and the number of mobilized email accounts will explode over the next three years. As differentiation becomes more difficult, pricing and partnerships will become key factors in achieving growth.