The definitive report for music and mobile industry professionals helping you understand the future of digital music so you can be more successful.

Product Description:
• Latest market developments
• Detailed tests of leading services
• Strategic analysis
• Market forecasts
• Future developments
• Industry structure & value chain
• Business opportunities

Digital Music Meets Mobile Music covers the digital music arena in detail, both fixed and mobile. The focus is providing you with a clear understanding of all the very latest developments and an in-depth picture of how this fascinating market will evolve in the coming years.

Digital Music Meets Mobile Music explains all these trends in detail providing for the first time a total picture which will be equally valuable to professionals working in the mobile industry and also the music business.

You will find detailed profiles of the very latest developments in the
digital music business up to September 2004 following a flurry of activity and announcements in 1H04. It has built on these developments to explain in detail
what the next wave of announcements are likely to be and, in addition, what this means for the various players in the market.

About the author
Andrew Sheehy has been working in the wireless and communications industries for 17 years where he has accumulated in-depth commercial and R and D experience with seven companies including blue chips and start-ups.

Mr. Sheehy holds a B.Sc. (Hons) degree in Electronics from Salford University and an MBA degree from London Business School. He also writes on a freelance basis for the European Venture Capital Journal.

Key Questions Addressed
• What role will mobile operators play in the digital music business - retailers, destination portals or access providers?
• How will digital music affect the operation and structure music industry?
• Will digital music completely replace the CD or more simply emerge as a complementary format?
• What will be the effect on the overall music industry: contraction or growth?
• What impact will the emergence of realtones have on the ringtone value chain and who will be the winners?
• How much of the digital music pie will the mobile operators see?
• What are the key success factors involved in the digital music business?
• Will broadband and 3G penetration boost or inhibit the development of the market?

Audience
Product managers in mobile operators who have responsibility for entertainment products as well as those that work in corporate functions including strategy and business development will find this report invaluable.

Executives who work for record labels, digital music retailers and technology companies that supply products and services to the digital media industry will also benefit greatly from reading the report.

Investment professionals and financial analysts will also glean much from this report which offers a one-stop-shop for practically everything you need to
know about the digital music business.

Experts will benefit by adding a new level of detail to their knowledge as well as being able to test their own thinking while those eyeing up the digital music
business as a opportunity will be able to fast-track their understanding of the market. Digital Music Meets Mobile Music contains the results of a detailed
test program carried on a wide range of digital music services in several categories both online and mobile that will allow you to clearly see how the various services work and how they compare.

Its test results are supplemented by in-depth strategic analysis drawing upon on many years of operational and consulting experience in the technology industry to provide you with a unique 'birds-eye' view of how the market will evolve.

Forecasts
Digital Music Meets Mobile Music contains detailed projections of the value of the digital music market as well as the proportion of this that will be realised via mobile devices.

In addition, it provides very detailed explanations of the basis for all forecasts that will allow you to clearly understand the market drivers. Supporting the forecasts are numerous frameworks that clarify some of the most
contentious and intractable issues in both digital music and mobile communications.

Mobile channel
Because the mobile channel will have an increasingly important role as the digital music market develops, we have carried out a detailed analysis of the European 3G market over the next 10 years.

In addition, it addresses the mobile Internet and explain in detail how this will develop and what the implications will be for mobile operators and, in
particular, WAP portals. With this one report you will be able compare
projections for fixed and mobile broadband with smartphone rollout - and with 3G and digital music rollouts.

You will also be able to understand how these parallel markets are inter-related from the perspective of digital music.

The future
It goes well beyond the usual forecasting boundaries and provide many specific examples of how the digital music market will develop - both online and offline - even including in some cases actual product mock-ups.

Digital Music Meets Mobile Music will open your eyes to the most likely developments in the coming years so you can better identify business opportunities and assess the competitiveness of your own position in the
market.

Each license comes with a complimentary 1-hour telephone or email-based support and consultancy package which will be provided by the lead author.