Mobile users are increasingly becoming reliant on their mobile phones as their primary communications medium, and almost always carry their handsets with them. This growing dependence on the mobile device is gradually positioning it as the key repository for other core services. Information services, in the form of news, travel, weather, sports updates etc, are becoming an essential, ?must-have? for many users. This is in line with other platforms where instant access and availability has become the norm - 24 hour news channels and always-on broadband internet services.
The second edition provides an up-to-date analysis and forecast of the growing opportunity and examines how the ?best in class? are positioning themselves as services of preference.
Author details
Dr Windsor Holden
has worked for Juniper Research since November 2003, authoring a number of reports including Digital Terrestrial Television: Prospects in the Enlarged EU and the forthcoming Mobile TV and Video. He also provides forecasts and analyses on emerging telecoms markets for Business Monitor International (BMI), and has contributed to a number of Informa Group publications, including a recent edition of Global Mobile Forecasts. Previously an analyst with Kagan World Media and Espicom Business Intelligence, Dr Holden is also a former Research Fellow of the Institute of Communications Studies, University of Leeds.
Second Edition