Mobile telecommunications has reached a critical point in its development as choices for consumers increase, the battle for their money intensifies through over-provision, and traditional players face challenges from innovative new entrants and technologies.

This report examines how commercial success in this fluid environment can come from the provision of easy-to-use, intuitive and dynamic services and handsets that customers can both understand and manage, or, better still, that manage themselves.

It emphasises the need for all players in the value chain to develop a greater understanding of how customers segment themselves and what will satisfy their needs. It focuses on the need for a superior user experience, something the Japanese have much to teach us about.

Backing up this analysis are comprehensive handset, subscriber and technology forecasts from 2005 to 2010.

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