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The new visiongain report 'Mobile TV: Market Analysis and Forecasts 2004-2009' details how trend-setting carriers in Japan and South Korea are looking to satellites for broadcasting delivery of TV and even digital music content to handsets. But it?s not just these two innovative markets, a few forward-looking mobile operators and manufacturers in Europe have also started trials of the technology. So there is no doubt about it, Mobile TV is coming and you need to be aware of its potential now.

Visiongain believes Mobile TV has the potential to become a success in the non-voice segment. Indeed, the ability to watch movie trailers, news, sport and TV show clips is seen as one of the main offerings and differentiators of the 3G networks that European mobile operators spent billions of Euro on. It is true that 3G operators hold a first-mover advantage in providing TV content, but ?real? mobile TV will come into its own with digital, multicast technology, which offers higher quality at a lower cost.

TV phones capable of capturing analogue signals have been around for a while. But it is really the addition of mobile digital media broadcasting (DMB) technology that will allow Mobile TV to come into its own. Samsung and Nokia are among those handset manufacturers that have announced phones that will be able to handle digital TV signals, and both are expected to be on the market in 2005. These devices with built-in digital TV receivers, to be released by the world's largest and third largest manufacturers, promise to provide a boost for handset demand, and are just two of a plethora of phones that will hit the market in the coming years. In this 180+ page visiongain forecasts that if Mobile TV is priced and packaged correctly, there could be up to 270 million subscribers worldwide with TV functionality on their mobile phones by 2009.

Why You Need To Buy This Report
With over 70 charts and tables, this report provides insight into the services, pricing and business model of mobile operators that have already launched TV, as well as providing 'best and worst case' subscriber and revenue forecasts up until 2009. The report gives an overview of the Mobile TV market in its current and future form, the technology behind the services and the various solutions offered by the leading vendors. The challenges facing the industry are discussed and recommendations to help this service to reach its full potential are also provided.

Key Points Of This Report Include:
- Investigation and analysis of the drivers of Mobile TV;
- Consumer demand and usage patterns of watching TV on the move;
- Technology overviews of DVB-H, satellite DMB amongst others;
- Cost-benefit analysis of general vs. mobile-specific tailored content; and
- Emerging relationships between broadcast companies, mobile operators and content providers.