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- Which companies are currently leading the way in mobile marketing?
- How much revenue is your company likely to generate from mobile marketing?
- What are the response rates for mobile marketing?

Marketers around the world have been looking for the ability to target products effectively and reach potential customers directly on a one to one level, with the potential for interaction through a personal medium. Never before has this been so feasible than with mobile marketing.

Currently much of the marketing activity conducted over the mobile channel is over SMS, but that this will become increasingly less so as the mobile industry goes through the various stages of the mobile evolution, right up to third generation.

-- SMS Response rates are among the highest for any advertising method --

One of the key findings of the report is that, like e-mail marketing, unsolicited advertising messages (spam) could spoil the potential effectiveness of the medium. This is one reason why the professional mobile marketing agencies are reluctant to bombard mobile phone subscribers with messages, but instead choose a more conservative approach.

Amongst some of the key campaign examples that can be expected are vouchers and barcodes being sent to customers, sub-viral campaigns being distributed by TV production companies to encourage viewing, self-funding campaigns and " mobile kisses. "

Including
-- Market analysis of the major mobile and advertising markets around the globe
-- how these are likely to merge to produce mobile marketing campaigns
-- how they are likely to effect you
-- and what lessons you can learn from the current 'best in class'

Can you afford not to read this report?
Shouldn't you be maximising your revenue through mobile marketing?

Who should read this report?:
- Marketers
- Advertising agencies
- Network operators
- ASPs
- Application Developers
- Vendors
- Traditional marketing companies
- Handset manufacturers
- Portals
- Media Companies
- Corporates

This report clarifies your market for mobile sports market. It explores the current and future relationships between the respective parties, and examines how these will evolve over time. It also offers strategic advice on how the mass market for mobile sports content may best be cultivated.

200 pages full of charts, graphs and analysis on how you can maximise the potential of mobile marketing for your company.