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Sport is one of the key drivers for generating vital revenues from consumers.
Operators must tap into the demand for sports content, and develop appropriate gambling and gaming applications to exploit the consumer's love-affair with sports.

Discover in this report..
-- The growth of Wireless Sport Alerts in Western Europe
-- How sports sponsorship influenced the purchase of mobile phone services
-- Who has struck the most effective deals
-- Which sports generate the greatest gaming revenue
-- Popularity levels of sport by region
-- Revenue generated from sports content by region 2002 - 2007

Includes exclusive interviews with DoCoMo, Hi3G, Rivals Digital Media, Ladbrokes, Sports.com PLUS much more....

The future success of both MMS and 3G will depend upon network operators being able to capitalise on sports content as part of their service offering. The often-quoted selling point of 3G is the video clip of a football goal being transmitted directly to a handset just a matter of seconds after it happens.

Visiongain believes that operators must not simply focus on just MMS or video-clips, but an array of media must be deployed to capitalise on the different revenue streams available. And it is not just network operators that will benefit from sports, but the sports content providers, the clubs, the Applications Service Providers, and of course the sports fanatics themselves.

Also included in this report:
* Revenue forecasts of the value of impact that sports will have on the mobile sector
* Advertising & sponsorship - including selected sponsorship market size figures
* Personalisation services to enable companies to realise their " profit zone "
* Gambling opportunities and the impact of betting on potential revenue
* Technology developments and how sports content can be applied to generate extra revenues
* Additional revenue opportunities, such as ticket retailing

This report is ideal for:
- Heads of Content and Applications
- Application Developers
- Mobile entertainment developers
- Vendors
- Traditional sporting companies
- Handset manufacturers
- Portals
- Network Manufacturers
- Operators
- Media Companies
- Corporates
- Marketing Companies

This report clarifies your market for mobile sports market. It explores the current and future relationships between the respective parties, and examines how these will evolve over time. It also offers strategic advice on how the mass market for mobile sports content may best be cultivated.

Over 230 pages full of charts, graphs and analysis on how you can maximise the potential of mobile gaming for your company.