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This Marketdata study is the ONLY business analysis available on stop-smoking programs and products in the U.S. Emphasis has shifted from retail devices/kits/hypnosis seminars to more medical approaches, and a "hard core" group of smokers is left.

The study covers: in-depth smoker demographics by CDC, polls and other sources, social & regulatory environment, $ value of the market and market segments from 1980s-2004 forecast, success/quit rates, role of the Internet, MD and pharmacist counseling, separate market analyses for: nicotine replacement therapies (nicotine gum, patches, nasal sprays, inhalers mkts.), cessation drugs (Zyban, others), as well as detailed profiles of the major commercial and non-profit programs (Smoker Stoppers, Smokenders, Addition Mgmt. Systems, Amer. Lung Assn., Amer. Cancer Society, 7th Day Adventists, more).