Over the past few years, we have witnessed the surge in growth of the digital television industry, watching it transform itself from a hesitant experiment into a commercial reality. Broadcasting opportunities presented by the growth of digital TV, such as pay-per-view and near video-on-demand, have shown widespread uptake across the globe - and in so doing, have facilitated the upgrade by consumers from analogue to digital television.

What remains unclear is the influence interactive TV and the Web will have on the digital TV mix and, the extent to which the two are related through PC/TV convergence. Another uncertainty relates to the prospects for digital terrestrial television ?V which in most territories surveyed in this report is taken to be the engine that will eventually deliver analogue switchoff.

With issues like these yet to be addressed, it??s critical to have access to a reliable, accurate, up-to-date source of all the latest facts, figures, trends and case studies from around the world. You also need well founded forecasts for the future, so you can formulate your digital business model with confidence. Digital Television Broadcasting 2nd Edition ?V drivers for growth and pattern of uptake to 2010, will provide you with all this information, guiding you through the developments in the digital television broadcasting industry and how its future is likely to evolve. Updated from the first Digital Television Broadcasting report, written in June 1998, this second edition will provide you with the very latest business intelligence you need on which to base your strategic business decisions.

Important questions this report will answer:
- How has digital TV progressed so far around the world?
- What are the key drivers for future consumer uptake of digital TV services?
Is the prospect of analogue switchoff one of them?
- What are the different types of business model being offered by digital TV
operators today?
- What kind of digital TV experience are viewers around the world being offered?
- What are the different kinds of interactive TV available ?V and do they
generate revenues?
- What is meant by the term ??convergence???
- Will PC/TV convergence ever take place?
- Where and how should you invest in digital television broadcasting?

A groundbreaking report of critical relevance to:
- Television operators/investors.
- DTT platform operators.
- Cable operators/investors.
- Satellite operators/investors.
- Digital operators/investors.
- Terrestrial television broadcasters/investors.
- New media content owners/advertisers.
- Internet access providers.
- Multimedia software developers and publishers.
- Interactive TV software and games developers.
- Content and service providers.
- Government and regulatory bodies.
- Providers of e-commerce (home-shopping, home-banking, and other enhanced TV
services).
- PC, PDA and consumer electronics manufacturers.
- Broadcasters.
- Consultants.
- Web site developers and managers.

Why this report will prove useful to you:
- You will fully appreciate the history and current growth prospects of the
global digital television broadcasting market.
- You will get a deep understanding of the different digital TV models
currently being deployed the world over, and the different technologies and
platforms underpinning them.
- You will understand what interactivity is and what the future is for
interactive TV services.
- You will gain an insight into PC/TV convergence, and the barriers currently
preventing it happen.
- You will be able to derive maximum competitive advantage in this rapidly
developing field.
- It will give you a clear picture of exactly where this industry is heading
and the business opportunities that will emerge.
- It will provide you with market forecasts to 2010, so you have a sound base
on which to build your business strategies.

What this report can be applied to:
- Investment decisions in digital broadcasting.
- Strategic planning creation/updating/evaluation.
- Digital business model creation/validation.
- Risk assessment.
- Scenario assessment.
- Competitor analysis.
- Content provider digital strategy evaluation.

Here??s what sets PBI Media reports apart from the rest:
- Clear structure.
- Cohesive argument.
- Clarity in definition.
- Qualified industry expert authors.
- Firm conclusions.
- Future scenarios.