Secrets of MVNO Success in Western Europe: The best
and the worst
 
Report

Secrets of MVNO Success in Western Europe: The best (and the worst) network operators -- and why.Companies considering an MVNO entry strategy need to determine which countries offer the best combination of market opportunity, competitive opportunity, and insulation from supplier pressures.

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16 countries rated

  • Market projections for Italy, Germany, and the U.K.
  • Profiles of debitel and Virgin Mobile

    Aspiring mobile virtual network operators (MVNOs) are flooding the European market
    By year-end 2002 there will be some 50 MVNOs in Western Europe's mobile market, with many considering a pan-European strategy, including Virgin, Sense Communications, and Tele2.

    But not all MVNOs will succeed.

    Companies considering an MVNO entry strategy need to determine which countries offer the best combination of market opportunity, competitive opportunity, and insulation from supplier pressures. This new Pyramid report considers 16 European countries according to these three parameters and ranks them according to the attractiveness of their MVNO opportunity. In addition, this report includes in-depth operator profiles and market projections.

    Table of Contents

    • Benefits and Risks of the MVNO Business Model
    • Rating the Markets
    • Germany: Proactive Regulator, Huge Market Drive MVNO Opportunity
    • Spotlight on debitel: Building the Virtual Convergence Offer
    • UK: MVNOs Soothe UMTS Woes
    • Spotlight on Virgin Mobile UK: Brand over Bandwidth
    • Return to Marketing 101
    • Italy: MVNO Vulnerability Negates Massive Market Opportunity
    • Implications for Aspiring MVNOs

    List of Exhibits

    • Germany and the UK Top Pyramid's MVNO Suitability Ranking
    • Five Forces Impacting an MVNO New Entrant
    • MVNO Suitability Ranking Approach
    • Pyramid's MVNO Suitability Ranking
    • Mobile Revenues in Germany, 1997-2006
    • Mobile Network Operators in Germany, At a Glance
    • Mobile Revenues in the UK, 1997-2006
    • Mobile Network Operators in the UK, At a Glance
    • Virgin Is the Fastest-Growing Mobile Provider in the UK
    • Virgin Bucks the Growth Trend
    • Virgin Mobile Phone Distribution
    • Virgin is Price Competitive in the UK
    • Virgin Users in the UK
    • Mobile Revenues in Italy, 1997-2006
    • Mobile Network Operators in Italy, At a Glance
Report Details:
Publisher:
Pyramid
Type:
Market Study - January 2002
First Publication Date:
1/1/2002
 
 
 
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