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Pyramid Research, following years spent researching and consulting on the MVNO opportunity, has analyzed the two critical levers impacting MVNO profitability. These two levers are: 1) The wholesale pricing agreement negotiated with the mobile network operator (MNO) 2) The average revenue per user (ARPU) levels attained Any company considering launching as an MVNO needs to know how to improve its position at the negotiating table with potential mobile network operator partners.

This report provides a detailed financial and operational model that MVNOs can download and use to assess the wholesale rates that will provide them with the best chances of winning. For MVNOs that think they can make a splash in the market with simple voice offerings, our analysis also highlights the importance of generating high ARPUs through the use of mobile data and multimedia applications. Read through our case studies to get ideas. Other highlights of this report include: *Pyramid's ranking of the top markets in the world in which to launch an MVNO *Pyramid's analysis of the US MVNO competitive landscape *Pyramid's bets on winners and losers in the US market; hint: only 5-6 MVNOs will make it to 2010 *Pyramid's detailed financial and operational model of a new US-based MVNO, based on the hypothetical example of Comcast *Pyramid's assessment of the partnership options for a US MVNO amongst MNOs and factors to consider when selecting an MVNE partner *Pyramid's Appendix that includes support data and a model available for download *Optional report version containng and appendix including Q4 United States Mobile Forecasts Number of pages - 46 Number of tables - 12