Report Highlights:
Long-term survival in MENA's mobile markets requires an increased focus on previously overlooked issues such as customer segmentation, marketing and attractive VAS/data services. Our analysis of MENA's mobile markets and operator profitability includes the following important points:
*MENA is a diverse marketplace and generalizations can be risky.
*Subscriber growth will remain strong for at least another 4-5 years.
*High entry barriers, not usage fees, are the main obstacle to growth.
*Low-income markets lead the way, at least for now.
*MENA's high-income markets are approaching maturity, with one very important exception.
*MENA will have at least five mobile operations generating revenues in excess of US$1bn by 2008.
*Why mobile data revenues and adoption have failed to take off despite a presumably strong market potential.
*MENA operators are achieving extremely low OPEX/subscriber levels.
*CAPEX will remain strong.
*The MENA mobile business is extremely profitable.
| Number of pages - 92 |
Number of tables - 65 |
Click here for a full list of African and Middle East fixed and mobile telecom operators.
There's been a shift during the past 3-4 years, from the overwhelming dominance of state-owned monopoly operators to a substantially more competitive and complex marketplace. 