Mobile Java? has generated much industry and media excitement since the first MIDP (Mobile Information Device Profile) specification was released in 2000. Java? technology has been widely embraced by the mobile industry as the de facto standard for developing and delivering mass market mobile applications. New mobile Java? download services open up many fresh business opportunities for network operators, application developers, content owners, content aggregators and handset manufacturers. This report serves as a timely guide and reality check on the emerging market for new mobile Java? services at a time when industry expectations are high and new services in Europe and North America are starting to take off. In presenting the findings of this report we have drawn on the experience of mobile industry pioneers including our survey of senior managers such as CEOs, Marketing Directors, CIOs etc. This helped us formulate our unique market sizing and growth model for the sector.