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With mobile penetration reaching saturation, mobile operators need to find ways to grow ARPU in order to maintain overall revenue growth. However, mobile operators are finding it difficult to maintain voice ARPU and few have managed to achieve significant increases in non-voice revenue. Fixed broadband services could be a means of growing revenue, while also bringing in other benefits. A number of mobile operators have already launched fixed broadband services, or have signalled their intention to do so ? but this is a big step. Most operators still need to answer important questions about whether they should offer such services and, if so, how they should be implemented.

Mobile Operator Strategies for Fixed Broadband answers your key questions:

• Do mobile operators really need to offer fixed broadband services, and why? What are the benefits?
• What are the practical technology options available to a mobile operator wishing to deliver fixed broadband access, and which is the most appropriate in the short-term? The report evaluates cellular (HSPA and 3G LTE), WiMAX, DSL and cable technologies.
• Given that DSL services can be implemented in different ways, for example through resale, bitstream access and LLUB, what should mobile operators do? How do the economics of the different options stack up?
• What other factors must mobile operators consider in order to implement a successful fixed broadband service?

Who should read this report

• Mobile network operators: senior executives, technology strategists and product managers, in order to evaluate the importance of fixed broadband services, to identify the technical options and their commercial characteristics (and learn how to evaluate them) and to assess the service requirements.

  
  

  • Incumbent and alternative fixed network operators: senior executives and wholesale product managers, in order to understand the competitive threat from mobile operators and also to assess the opportunities to sell wholesale services to mobile operators to enable them to deliver broadband services to the mass market.

    
    

    • Regulators: senior executives, in order to understand the likely actions and requirements of mobile operators in the fixed broadband market.

      
      

      • Equipment vendors: product managers, in order to understand mobile operator?s requirements for products and services to deliver broadband (or converged) services to the mass market.

        
        

        • Financial analysts and investors: in order to understand the financial implications of mobile operators offering fixed broadband services.

        About the authors

        Dr Alastair Brydon and Dr Mark Heath are founders of Sound Partners Ltd and authors of over 25 reports from Analysys Research, including Fixed?Mobile Substitution in Western Europe: causes and effects, Mobile Number Portability: strategies for operators and regulators, Mobile Operator Performance Benchmarks, The Business Case for WiMAX, Forecasting the Commercial Impact of Wireless VoIP in the USA and Western Europe, Pricing Mobile Services for Success: towards a bundled future, Evaluating the Options for Mobile TV and Radio Broadcasting in Western Europe, Lessons from the Japanese and South Korean Mobile Markets: handsets, services, content and pricing, Prospects for the Evolution of 3G and 4G, Scenarios for the Evolution of the Wireless Industry in Europe to 2010 and Beyond and Accelerating Fixed?Mobile Substitution: detailed operator case studies.

        Alastair is CEO of Sound Partners Ltd. Prior to joining Sound Partners, Alastair reported to Nokia?s European management team and worked with many of Nokia?s customers to implement market firsts ranging from the introduction of prepaid mobile tariffs to new mass-market content services. Previously, Alastair worked in a number of roles for the BT Group, focusing on the evolution of wireless services, networks and technologies. He also contributed to international research and standardisation of GSM, DECT and 3G. Alastair holds BSc and PhD degrees from UMIST, where he was awarded the IEE Prize for top student.

        Mark is Director of Research at Sound Partners Ltd. He previously held a number of marketing and business development roles in Nokia, ultimately becoming responsible for strategy and business development across Europe. Before that, Mark was responsible for business planning at BT Cellnet in the UK, after spending six years at BT in wireless systems research and development. Mark holds BSc and PhD degrees from the University of Leeds, winning the University prize for his research in telecommunications. Mark also holds an MBA, graduating as top student from Henley Management College.

        Dr Rupert Wood (Principal Analyst) directs fixed telecoms research at Analysys Research. He specialises in wireline services, fixed-mobile competition and convergence in voice. He has written reports on broadband access, services, pricing and regulation, fixed-mobile substitution and VoIP, as well as reports taking a longer-range view of the structure of the telecoms industry. He manages the Analysys Research Market Share Monitor, directs the Analysys Research Fixed Networks and Services online market intelligence service and has a particular interest in the development of Eastern European/CIS telecoms markets. Before joining Analysys, Rupert was a Lecturer at the University of Cambridge.