The mobile media and entertainment (MME) market in the US is developing quickly, but the rush to establish a presence in the market has created significant uncertainty over what revenue models are viable, which types of relationship will be profitable, and how value chains and pricing models are currently structured within the key MME service sectors.

Mobile Media and Entertainment in the US: value chains and pricing models is designed to help carriers, content and applications providers, media companies, equipment vendors and investors understand the revenue opportunities in the developing US MME market.

This 100-page report discusses the state of the US MME market and analyzes the various business models which are emerging within the following sectors:

- mobile music
- mobile TV and VoD
- mobile games
- mobile social networking and user-generated content
- mobile adult services
- mobile personalization

Key issues addressed in the report include:

- What is the status of the US MME market and who are the key players?
- When and how is the off-deck content market likely to develop in the US, and what impact will this have on current business models?
- How are MME value chains for the various services on offer structured now, and how are they likely to evolve?
- How are operators and content providers pricing MME services, and how are these pricing models expected to develop over the short to medium term?
- To what extent will MME revenue models in the US mimic those for the Internet, cable TV and/or broadcast TV?
- How can companies position themselves to be significant and profitable players in the US MME market?

Who should read this report

- Mobile network operators and MVNOs: senior executives, product managers, business development and marketing executives, and technology leaders, to understand the business and pricing models for different types of MME and the benefits they can bring to network operators and their customers.

- Media companies and other content providers: senior executives, mobile division heads, licensing executives, and product and business development managers, to understand the opportunities presented by MME in the US market and to identify the best business, partnership and pricing models for distribution of their content in the mobile format.

- Mobile software and applications developers: senior executives and product managers, to understand what kinds of application and platform will be important in the MME value chain and how business and pricing models are evolving.

- Handset and network equipment vendors: senior executives, technology strategists, product developers and business development executives, to assess the demand for MME-enabling features and functionality on handsets and determine which network and handset capabilities are needed to support the further development of MME services and revenue streams.

- Investors: to understand the likely successes and failures in MME and the strategies that different types of organization should be adopting as the US MME market develops.

About the authors

Alexandra Rehak (US Research Director), focuses on areas including international carrier strategy and mobile telecoms. Prior to joining Analysys Research, Alexandra was most recently Director of Advisory Services at TeleGeography, specializing in consulting and research on demand, supply and pricing of international telecommunications services. Previously, Alexandra was Vice President, Strategic Development at Asia.com, a developer of Internet and mobile services and applications in Greater China. Her earlier experience includes managing Motorola's Business Research and Strategy group in Asia, acting as a Principal Consultant in the telecoms strategy group of PA Consulting Group and serving as the Director of Asia Research and Consulting for Pyramid Research.

Mike Grant (Principal Consultant), has almost 20 years of experience in the telecoms industry in a variety of senior management roles in operational and consulting environments. He has recently rejoined Analysys from Superscape plc, where, as Vice President of Commercial Affairs, he played a major role in the development of 3D mobile gaming. Prior to joining Superscape, Mike established and developed the mobile practice of Analysys into one of the foremost advisors in the mobile industry, playing a pivotal role in advising the EU on setting spectrum allocations in Europe and supporting more than half of the 3G licensing processes in Europe and Asia in 2000-2001. Previously, he held senior management positions at British Aerospace Communications, the first private organization to operate public telecoms services in the UK, and was a founder member of the consortium behind the Orange mobile phone business.

Regulators: to identify emerging trends in MME in the US market, and the implications for competition, service provision and service pricing.