Mobile operators are finding it increasingly difficult to increase both voice and data ARPU in the consumer market and enterprise mobility may offer a more effective way to augment revenue. This report examines the broad scope of enterprise mobility and shows that it is a highly complex area, involving a diverse range of players, technologies, applications, terminals and end users. The report shows how mobility has substantial value in the business world, bringing with it benefits including greater productivity, shorter time to market and increased competitiveness.

The report assesses the current state of enterprise mobility, revealing how today's solutions fail to meet all the needs of the business community, and considers the threat of mobile operators being marginalised by new competitors. Mobile operators need to act now in order to deliver comprehensive solutions to enterprises before others do. The report provides a thorough overview of the challenging requirements of enterprises and identifies the issues that mobile operators need to address. It also considers how a number of important developments, including indoor base stations and IMS, will bring essential capabilities to cellular networks, if mobile operators shape their development appropriately.

The report defines clear actions that mobile operators, solution vendors and enterprises should take in order to seize the opportunities in enterprise mobility.

Seizing the Opportunities from Enterprise Mobility answers your key questions:

- What are all the elements of enterprise mobility and what value could it bring to an enterprise?
- What are the mobility requirements of enterprises? What applications need to be delivered?
- Where are we now? To what extent have wireless systems been implemented in enterprises, and what applications are being used? What solutions are offered by whom? What are the barriers to and enablers of significant further adoption of enterprise mobility solutions? What are the realistic opportunities for mobile operators in this area?
- Will new developments in technology significantly boost the prospects of mobile operators? What benefits will indoor base stations and IMS bring and what impact will these have on the ability of mobile operators to offer complete enterprise mobility solutions?
- What are the actions that need to be taken by mobile operators and others to seize the opportunities from enterprise mobility? Which customer segments should they target? What partners do they need? What should they do first?

Who should read this report

- Mobile network operators: senior executives and product managers, in order to gain a realistic view of the opportunities in the enterprise mobility market and to understand the actions they need to take

- Private and public sector organisations: senior executives and IT managers, in order to appreciate the value of mobile to their organisations, to identify what mobile operators will be able to offer and to see the actions they need to take themselves to maximise business benefit

- Systems integrators and value-added distributors: senior executives, in order to recognise the best opportunities for enterprise mobility and the emerging capabilities of mobile operators, and to ascertain the actions that they need to take.

About the author

Dr Alastair Brydon and Dr Mark Heath are founders of Sound Partners Ltd and authors of over 30 Analysys Research reports, including The Future of the Global Wireless Industry: scenarios for 2007-12, The World's Top Ten Non-voice Services for Mobile Operators, Picocells and Femtocells: will indoor base stations transform the telecoms industry?, Mobile Operator Strategies for Fixed Broadband, Fixed-Mobile Substitution in Western Europe: causes and effects, Mobile Number Portability: strategies for operators and regulators, The Business Case for WiMAX, Forecasting the Commercial Impact of Wireless VoIP in the USA and Western Europe, Pricing Mobile Services for Success: towards a bundled future, Evaluating the Options for Mobile TV and Radio Broadcasting in Western Europe, and Prospects for the Evolution of 3G and 4G.

Alastair is CEO of Sound Partners Ltd. Prior to joining Sound Partners, Alastair reported to Nokia's European management team and worked with many of Nokia's customers to implement market firsts ranging from the introduction of prepaid mobile tariffs to new mass-market content services. Previously, Alastair worked in a number of roles for the BT Group, focusing on the evolution of wireless services, networks and technologies. He also contributed to international research and standardisation of GSM, DECT and 3G. Alastair holds BSc and PhD degrees from UMIST, where he was awarded the IEE Prize for top student.

Mark is Director of Research at Sound Partners Ltd. He previously held a number of marketing and business development roles in Nokia, ultimately becoming responsible for strategy and business development across Europe. Before that, Mark was responsible for business planning at BT Cellnet in the UK, after spending six years at BT in wireless systems research and development. Mark holds BSc and PhD degrees from the University of Leeds, winning the University prize for his research in telecommunications. Mark also holds an MBA, graduating as top student from Henley Management College.

Tony Lavender (Managing Director) joined Analysys Research in 2007 from Ovum, where he had worked since 1999. At Ovum, Tony led a large research programme covering the telecoms, software and IT services sectors, while his own particular focus was on telecoms industry and regulation issues. Tony's extensive management experience includes leading a global team of 90 people and responsibility for research revenues of GBP12 million. Before Ovum, Tony spent two years at Oftel and worked at BT for 18 years. He has a degree in Electronic and Electrical Engineering.