-What is the size of the opportunity for telecom operators in the pay-TV market? How will this differ from market to market?
-Can cable operators maintain their share of the pay-TV market in light of increasing multi-play competition?
-How will hybrid IPTV/DTT services affect the pay-TV subscription mix? What are the prospects for PPV/VoD spend?
-Will spend on premium subscriptions continue to drive overall pay-TV spend?
-What impact will analogue TV switch off and DTT adoption have on the pay-TV market?

Forecasts of total spend, service penetration, and ASPS (average spend per site) are presented for Western Europe as a whole, as well as seven individual countries and one region:

-France
-Germany
-Ireland
-Italy
-Netherlands
-Nordic region (Denmark, Finland, Iceland, Norway and Sweden)
-Spain
-United Kingdom.

The number of pay-TV households, spend and ASPS are broken down by the following service platforms:

-DTH
-Analogue CATV
-DCATV
-IPTV
-Hybrid IPTV/DTT
-DTT
-Other broadcast technologies.

Pay-TV households are also divided into three types of subscriptions:

-Basic
-Family
-Premium

… while pay-TV spend is also split by the following categories:

-Basic subscription
-Family subscription
-Premium subscription
-PPV/VoD services.

Who should read this report?

-Satellite and cable TV operators: develop a view of how the competitive landscape is changing and how emerging service platforms can have an impact on customer spend and adoption.
-Telecom operators: quantify the market opportunity for IPTV and hybrid IPTV/DTT services and discover whether pay-TV spend can compensate for decline in telecoms retail revenue.
-Investors and analysts: understand the implications of increasing platform competition for the European pay-TV sector.
-Vendors: quantify the market opportunity for pay-TV services and learn where infrastructure investment is likely to grow.
-Regulators and policy makers: assess the impact of analogue TV switch-off on the pay-TV market.