VoIP versus Mobile: forecasts for the future of enterprise voice
market briefing
Report
'Corporate comms managers find it hard to justify migration to VoIP, other than in the contact centre, unless another change is also being made ? new offices, new working practices, or a new data network are cited in interviews as factors associated with the move to VoIP.'
VoIP versus Mobile: forecasts for the future of enterprise voice complements other Analysys Research reports addressing the issues of migration to VoIP services, such as The Impact of Voice over Broadband: forecasts for Western Europe. This report focuses on the network and technology issues for large and medium-sized organisations as the vendors cease development of traditional PBXs, and mobile phones become increasingly ubiquitous. In large and medium-sized organisations, comms managers are considering the options for the upgrade or replacement of their voice systems; it is relatively easy to argue for migration to VoIP on the grounds of cost for contact centres, where everything is monitored, but much harder to justify replacing the phone on every desk elsewhere, while, at the same time, costs for calls to and from mobile phones are often running out of control.
The report looks at the drivers of change in enterprise networks and considers how voice technologies are evolving to meet those needs. It identifies the early adopter sectors for new voice systems and which areas of the organisation are the first to change, and spells out the roadmap for migration to VoIP. It also identifies the market-leading services being launched in Europe for VoIP and mobile services. The strategic consequences of these changes are analysed from the point of view of fixed operators, mobile operators and systems integrators. VoIP versus Mobile: forecasts for the future of enterprise voice covers spend for:
voice in large (500+ employees) and medium (20?499 employees) enterprises
organisations in France, Germany, Italy, Spain, Sweden, the UK and Western Europe
fixed and mobile voice calls and services
equipment for enterprise voice networks
management of voice networks
connectivity such as leased lines and VPN capacity
The report also estimates the numbers of organisations choosing VoIP, hosted VoIP and mobile-only solutions.
VoIP versus Mobile: forecasts for the future of enterprise voice answers your key questions.
Can corporate comms managers justify migration to VoIP?
How many organisations might choose a mobile-only voice solution and when?
Will VoIP over broadband become an important part of corporate voice networks?
Will voice over WLAN have a role to play in corporate voice networks?
Is there a future for corporate voice VPNs?
Will operators manage to retain their lucrative PBX businesses?
Who should read this report?
Incumbent telecoms operators who are defending their PBX businesses and hope to introduce hosted VoIP services
Mobile operators who want to take a bigger share of this market with mobile-only voice solutions for organisations
Other licensed operators who are also defending established enterprise voice business in the face of disruptive technology change
Vendors of telecoms equipment who want to encourage the replacement of enterprise voice networks with new technology
Systems integrators who hope to get a large slice of the corporate VoIP business
Corporate comms managers who want to know how best to frame their RFPs and which operators are most likely to meet their needs
Investors and analysts who need to understand the implications of new technology and a declining market for fixed telecom operators.
About the author
Margaret Hopkins started her career in the Post Office Telecommunications Long Range Planning Department. During her 16 year association with Analysys she has been lead author on many reports, including The Business Case for Carrier Migration to VoIP; Broadband Value-Added Services for SMEs: market strategy and forecasts 2003?2008; Business Data Services: growth opportunities and forecasts 2002?2007; Next Generation Networks: Integrated IP Architectures; Commercial Strategies for Internet Telephony; Session Initiation Protocol: SIP-related European Revenue Forecasts 2002?2007; IP Voice Services: European Corporate Market Forecasts 2002?2007; and IP Voice Services: the return on investment for European service providers. She holds a degree in Engineering from the University of Cambridge and a Masters in Telecommunications and Information Systems from the University of Essex.
'Corporate comms managers find it hard to justify migration to VoIP, other than in the contact centre, unless another change is also being made ? new offices, new working practices, or a new data network are cited in interviews as factors associated with the move to VoIP.'
