Mass market videotelephony has had a chequered past. However, the introduction of broadband networks in both fixed and mobile applications and greatly improved technology and coding standards will fundamentally change the landscape. This report discusses the outlook for mass consumer market videotelephony over broadband fixed and mobile networks, considers what can be learned from successful and unsuccessful services to date and assesses key aspects of user behaviour, including original survey data that provide insight into current usage. It includes a review of technologies and emerging standards for video compression and quality of service and provides a roadmap for how to market videotelephony. It also provides forecasts for revenues from videotelephony services and devices in Europe to 2011.

Creating a Mass Consumer Market for Videotelephony: opportunities and challenges answers your key questions:

• How have commercial, technical and standards issues affected the development of the videotelephony market? Are these issues resolved?
• What approaches can operators take to videotelephony?
• What lessons can be learned from previous services?
• How can videotelephony be promoted to reach a mass market?
• How can revenues be extracted from videotelephony?
• What videotelephony devices, standalone or integrated, will be most popular?
• What is the value of the current mass consumer videotelephony market for services, devices and network equipment? How will this change over the period to 2011?
• Is it better to wait for technology to improve still further or to launch now?