Scenarios for Enterprise Mobile Data Services 2006?11
Report
The report forecasts retail spend on mobile data services to 2011 and includes spend on services, terminals, servers, licences, integration and support, resulting in over 8000 data points.
As mobile data for enterprises enters a new phase with the arrival of mobile broadband, in the form of 3G and HSPA, operators are once again thinking about how best to provide data services to their enterprise customers. Scenarios for Enterprise Mobile Data Services 2006?11 looks at the critical uncertainties in the development of the market and provides forecasts based on three possible scenarios for the future of mobile data.
This report examines how organisations justify the investment in mobile data. It also considers the relationship between the mobile networks and their customers, and the roles of the mobile network operators (MNOs), mobile virtual network operators (MVNOs), the systems integrators, software developers and service providers in developing the services that organisations need, recommending actions for these players.
The report forecasts retail spend on mobile data services to 2011 and includes spend on services, terminals, servers, licences, integration and support, resulting in over 8000 data points. The data annex shows spend by a number of categories, including:
size of enterprise: corporate (500+ employees) or SME (0?499 employees)
country/region: France, Germany, Italy, Spain, Sweden, UK and Western Europe
email, applications and browsing
terminals
hosting, integration and support
mobile network services
spend per organisation.
Scenarios for Enterprise Mobile Data Services 2006?11 draws on in-depth interviews with 14 organisations, as well as enterprise procurement experience, to answer your key questions:
What are the market drivers for enterprise mobile data services?
How do corporate customers justify investment in mobile data?
Are there different requirements in different business sectors?
How can smaller companies best be provided with mobile data services?
What is the most effective role for MNOs in delivering these services?
What technologies will need to be deployed in the mobile network?
How important are WiFi and WiMAX in delivering these services?
What pricing strategies will be most effective?
What types of terminal will users want?
Which applications are likely to reach a mass market?
The report forecasts retail spend on mobile data services to 2011 and includes spend on services, terminals, servers, licences, integration and support, resulting in over 8000 data points. 