The Western European Mobile Market: trends and forecasts 2006?11 (7th Edition, May 2006) analyses the key trends driving the mobile market in Western Europe and presents detailed forecasts of the market up to 2011, including numbers of subscribers and subscriber mix, ARPU, retail spend and revenue, broken down into detailed categories (countries, technology generations and service types).

It answers many key questions:

• Which important trends are shaping the mobile markets in France, Germany, Italy, Spain, Sweden and the UK?
• How do the key trends differ in these countries?
• Is voice ARPU declining in all markets? What are the drivers of this decline and are there opportunities to grow voice ARPU?
• To what extent have operators in different countries been successful in using non-voice services to increase ARPU?
• Which categories of messaging and non-messaging (content) data services have been marketed and which have potential for future growth?
• What is the progress of 3G adoption and for what sort of services can 3G technology be most efficiently used in the near future?
• What proportion of total mobile service revenue will be billed for by operators and how much revenue will third parties collect?
• Which new technologies are available? Which of these have the greatest potential to drive revenue and which can be implemented in the near future?

Excel data file

Forecasts of subscribers, ARPU and revenue are presented for Western Europe as a whole, as well as for six countries:

• France
• Germany
• Italy
• Spain
• Sweden
• the UK.

The forecasts are broken down by four technology generations:

• 2G
• 2.5G
• 3G
• 3.5G

as well as by four market segments:

• residential prepaid
• residential contract
• SMEs
• large corporations

and by eight service categories:

• voice
• person-to-person messaging ? including SMS, MMS, email and IM
• data networking ? the use of shared applications such as Microsoft NetMeeting, as well as access to corporate intranets and to corporate database applications such as customer relationship management (CRM) and enterprise resource planning (ERP) applications or mobile workforce management applications
• browsing ? content that is made available over cellular networks without charge, other than those charges that apply for standard network access, including mobile-specific content (free-to-air information) and general Web access (Web browsing)
• paid information ? push or pull electronic content, delivered over cellular networks, for which a premium is paid over and above standard network access charges
• entertainment services ? downloading or accessing games, cartoons, music, video clips and other forms of entertainment over a cellular network. Messaging based on third-party content and interaction with other media (such as TV programmes) is included in this service category
• m-commerce ? transaction-oriented services, including e-pay facilities, mobile shopping portals, mobile banking and share trading, and bookings and ticketing, but excluding games and other forms of content
• videotelephony ? real-time, audio-visual, person-to-person communications.

Separate forecasts are presented for total mobile service revenue and for operator-billed revenue.

The Western European Mobile Market: trends and forecasts 2006?11 (7th Edition, May 2006) is provided in PowerPoint and Excel formats to give you maximum flexibility