The global mobile roaming market has undergone significant changes in recent times with the formation of numerous regional and global roaming alliances looking to streamline operators roaming services and to challenge the global might of Vodafone.

With the increasing penetration of data services, roamers are expected to use more data services while roaming, operators must consider how services could be geared specifically for the inbound or outbound roamer so that they can encourage more usage of data while roaming.

Roaming is often considered purely a GSM phenomenon, but as more dual-mode or World phones become available, new seamless roaming opportunities are opening up in non-GSM markets. In addition roamers are becoming more aware of alternative roaming solutions, most notably WiFi services. Operators will have to incorporate alternative solutions into mobile roaming strategies and embrace them rather than ignoring the potential threat to their revenue stream.

Global Mobile Roaming, from Informa Telecoms & Media examines in considerable depth the key issues surrounding the current roaming market and the likely future development, providing readers with a unique blend of high-level market overviews, detailed profiles and case studies, plus unique market forecasts to 2010. Enabling you to base your future roaming strategy on the most up-to-date and reliable business intelligence available.

Key issue discussed in Global Mobile Roaming include:

• Key issues for operators: assess the factors influencing whether an operator should join an alliance, what are the advantages of joining an alliance? And how can they differentiate their service offering by joining an alliance?
• Traffic management and redirection: examine roaming traffic management and redirection systems and techniques currently being deployed. What is the impact of joining an alliance on traffic management?
• Pricing strategies: analyse current roaming pricing strategies and assess the impact of regulation, including issues surrounding the current EU investigation. What is the likely impact of new tariff initiatives such as Flat Rate tariffs, SMS only tariffs and MNC tariffs?
• Virtual Home Environments: evaluating the role of alliances in creating VHE and gain insight into the issues affecting the implementation of a VHE
• Increasing roaming usage: compare the impact of the various methods of stimulating roaming usage through new roaming services such as the development of destination content and event based content
• WiFi Roaming Strategies: gain a clear insight into alternative roaming strategies for the consumer and the measures needed to integrate WiFi into roaming strategies
• Detailed profiles of 7 major regional and global roaming alliance's, including comprehensive details of membership, expansion plans and service offerings.
• Roaming Market Forecasts to 2010: benefit from unique forecasts to 2010 for the entire roaming market including roaming subscribers, roaming traffic and roaming revenues
• Industry Survey: find out how operators and the roaming industry view crucial issues surrounding global roaming.

Read Global Mobile Roaming and find the answers to the following key questions:

• How are operators integrating WiFi into their roaming strategies?
• Is WiFi a threat or opportunity to roaming revenues?
• Who is partnering with who, and why?
• How are alliances being branded?
• What is the future for the branding of the alliance?
• How will alliances change the face of roaming?
• How will alliances impact data roaming versus traditional voice services?
• What services are being offered to increase roaming revenue opportunities?