The automatic identification has generally enjoyed continuous growth as the need for fast and accurate data collection drove the adoption of these systems by lucrative major end-user markets like government, manufacturing and retail. While it remains healthy with promising growth prospects, this is a maturing industry.

This BCC report examines each of the five leading automatic identification product markets - bar code, card technologies, radio frequency identification, biometrics and emerging technologies - in relation to these and other key trends.

An assessment of product market potential is quantified and projected through 2004, along with market values by application and geographic region. Other features include: discussion of industry structure isolating factors strategic to future market growth and emerging market opportunities; explanation of technologies and key developments; and competitive analyses identifying major players and market shares.

This comprehensive report offers a marketing intelligence tool to take advantage of market opportunities, plan product and research development in the highest potential areas, advance market position and maximize success in the market.