INTRODUCTION
Study Goals and Objectives
The domestic telecommunications market is growing rapidly. Growth has come chiefly through new services, especially those which combine aspects of the telecommunications, cable television, broadcast television, computer, Internet and utility industries. The objective of this study is to analyze the various industry trends and the most successful prospects for the next 5 years. Since preliminary research indicates the most activity will be in services, this segment of the market is the main focus of this report. While equipment revenue is summarized, it is not discussed in detail.
Reasons for Doing this Study
In 1984, AT&T, the monopoly telecommunications company in the United States, was forced to divest its Bell Operating Companies (BOCs) and compete with other companies for customers of its long distance services. This marked the beginning of a growth period in telecommunications. Cable regulation changes in 1992 were followed by the launch of satellite television in 1994. This increased high-technology options available to the average American household. By the mid-1990s, continued growth was further fueled by the explosion of Internet usage, increasing reliance on wireless services and the overlapping of the telecommunications, cable and computing industries. This was better known as convergence. The Telecommunications Act of 1996 further deregulated telecommunications by opening up local access service to competition.
The combined forces of telecommunications deregulation, i.e., explosive Internet usage and technological advances in related sectors, have brought about products and services which were considered at best, a "some day" possibility. Technological change has spurred social changes as well, which, in turn, drive demand for more technological solutions. Home-based small businesses and telecommuting have become commonplace, spurring demand for home networks, high-speed data connections and "smart home" services.
In spite of continued growth, however, telecommunications providers also have encountered regulatory, competitive and cultural challenges. New competitive challenges have emerged, as many companies that had been categorized as computer companies, utility companies or cable companies, are now considered part of the telecommunications industry. Regulators seem unable to keep up with the pace of change, and frequently prefer to let the market rule itself unless there are overriding antitrust or social policy concerns. Meanwhile, the American public is increasingly concerned with social issues that directly touch this fast-paced industry, including privacy and environmental issues. Both industry and consumers also are seeking ways to provide telecommunications access to as many Americans as possible, as the direct link between financial/career opportunities and technology becomes stronger.
Methodology
The forecasts in this study are reached through several different approaches. Projected percentage growth, estimated revenue increases and historical data are all carefully studied, and the projections contained herein are a result of reconciling these three data flows. Since some technologies and industries may overlap or compete for the same customer base, not all projections are necessarily positive. Other tables show positive growth throughout, but this growth will be at the expense of either individual company revenues within the sector, and/or sectors of industries not covered by this report.
Scope and Format
The scope of this report is to describe the current telecommunications services market in the United States, and to discuss the trends that will shape this market over the next 5 years.
This study is divided into four major parts:
an introduction, overview and reference to similar BCC reports and services;
a discussion of market size and market segmentation;
a discussion of issues which will directly impact the telecommunications industry over the next 5 years, and how telecommunications providers can optimize their chances of success in the market;
profiles of 20 companies in the domestic telecommunications industry, discussing their current status, product and service offerings and future plans. These companies are profiled as an example that highlights the growth and challenges discussed earlier in the report. Other tele-communications companies are listed after these profiles, giving the company name, location and pertinent facts about the company's role in the telecommunications market.
Contributions of the Study and for Whom
This study is aimed towards telecommunications service providers of all sizes and in all sectors of the industry, including those companies that identify themselves as computer, cable, Internet, e-commerce and/or utility companies. It also provides valuable information for end users of these services. To that end, this is a useful study for any executive decision-maker (private or public), as well as community groups concerned about market forces in telecommunications and their impact on society.
Information Sources
Information was gained through corporate Web sites and information packages, press releases, trade press information, FCC and other government reporting, standards bodies and trade groups, interviews with industry participants and third-party information sources.
Related BCC Work
In addition to this study, there are a number of related reports from BCC, which you may wish to purchase. These include:
G-049U Electronic Mail: Technologies, Applications, What's Ahead, April 1999, 110 pages.
G-148RD Non-U.S. Worldwide Telecommunications Markets: A Detailed Analysis, March 1999, 150 pages.
G-199 The Future of Telecommunications Teleconferencing: Audio, Graphics, Data and Video, May 1998, 122 pages.
G-223 Commercial Satellite Services, June 1999, 75 pages.
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TABLE OF CONTENTS
Titles
P.Nos.
INTRODUCTION
VIII
STUDY GOALS AND OBJECTIVES
VIII
REASONS FOR DOING THIS STUDY
VIII
CONTRIBUTIONS OF THE STUDY AND FOR WHOM
IX
SCOPE AND FORMAT
IX
METHODOLOGY
X
INFORMATION SOURCES
X
RELATED BCC WORKS
X
BCC ON-LINE SERVICES
X
SUMMARY
XII
MARKET SUMMARY
XII
MARKET SIZE
XII
INDUSTRY OVERVIEW
1
TELECOMMUNICATIONS AND THE OVERALL U.S. ECONOMY
1
HISTORY OF TELECOMMUNICATIONS
1
1876-1976: THE FIRST 100 YEARS OF THE TELEPHONE
1
1976-1990: PRECURSORS TO CONVERGENCE
2
THE 1990s: THE INTERNET AND CONVERGENCE
2
TELECOMMUNICATIONS AND THE FUTURE
3
1999-2004: RAPID GROWTH, RAPID CHANGE
3
2005 AND BEYOND
4
MARKETS BY PRODUCT TYPE
5
U.S. EQUIPMENT MARKET
5
OVERVIEW
5
YEAR-BY-YEAR DETAIL
6
U.S. SERVICES MARKET
6
OVERVIEW
7
YEAR-BY-YEAR DETAIL
8
MARKETS BY COMPANY TYPE
10
OVERVIEW
10
INTERNATIONAL
10
KEY ADVANTAGES
10
KEY CHALLENGES
11
ILECs
11
KEY ADVANTAGES
11
KEY CHALLENGES
11
COMPETITIVE TELECOM
12
KEY ADVANTAGES
12
KEY CHALLENGES
12
OTHER
12
KEY ADVANTAGES
13
KEY CHALLENGES
13
COMPARATIVE ANALYSIS BY COMPANY TYPE
13
INTERNATIONAL
13
ILECs
14
COMPETITIVE TELECOM AND OTHER TELECOM
15
MARKET GROWTH AND FORECAST BY COMMODITY SEGMENT, 1999-2004
17
OVERVIEW
17
TRADITIONAL FIXED SERVICES MARKET
17
STANDARD ADVANCED SERVICES MARKET
17
EMERGING ENTERPRISE BUSINESS SERVICES MARKET
17
EMERGING CONSUMER SERVICES MARKET
17
COMPARATIVE REVENUES BY COMMODITY
18
TRADITIONAL FIXED SERVICES MARKET
19
BASIC LOCAL TELEPHONE SERVICES
19
Factors Impeding Growth
20
Reasons for Growth
20
LONG DISTANCE FIXED SERVICES MARKET
21
Reasons for Growth
21
Factors Impeding Growth
22
STANDARD ADVANCED SERVICES MARKET
23
Land-based POTS Additions
23
Long-term Projections
24
Reasons for Growth
24
WIRELESS PHONE SERVICES
25
Factors Impeding Growth
25
Reasons for Growth
26
Security Concerns
26
Future Developments
26
Wireless vs. PDA
27
BUSINESS SERVICES
29
Reasons for Growth, Then Decline
29
Factors Contributing to Growth
30
EMERGING BUSINESS ENTERPRISE SERVICES MARKET
30
WIRE-BASED IP TELEPHONY
31
Forecast Discussion
31
Issues THAT MAY Impede Growth
31
WIRELESS BUSINESS SERVICES
32
Reasons for Growth
32
Factors Impeding Growth
33
Future Developments
33
Growth in Newer Areas, More Revenue in Older Ones
34
The Importance of the Emerging Consumer Market
35
CONSULTING SERVICES
35
Factors Impeding Growth
36
Factors Contributing to Growth
37
EMERGING CONSUMER SERVICES MARKET
37
INTERNET/E-MAIL SERVICES
38
Forecast: 1999-2001
38
Forecast 2002-2004
39
Future Developments
39
Growth Limitations
40
DSL vs. Cable Modems
40
HOME-BASED PC NETWORKS
41
Home-Based PC Networks and Telecommunications Revenue
42
SMART HOME SERVICES
42
Reasons for Growth
43
Growth Limitations
43
Societal Impact
43
FACTORS FUELING GROWTH
45
DEREGULATION
45
FALLING HARDWARE PRICES
45
CUSTOMER SOPHISTICATION
45
CHANGES IN WORK AND CULTURE
45
GLOBAL COMPETITION
46
AMERICAN DOMINANCE IN THE TELECOMMUNICATIONS SECTOR
46
LACK OF MAJOR MILITARY CONFLICTS AND CHANGES IN THE MILITARY
46
FAVORABLE ECONOMY
47
A NEW STANDARD OF INNOVATION
47
ISSUES IMPACTING GROWTH
48
TECHNOLOGICAL ISSUES
48
UNCONTROLLED GROWTH
48
BANDWIDTH
48
RELIABILITY AND REDUNDANCY
49
YEAR 2000
49
SUN ACTIVITY
50
MARKET ISSUES
51
U.S. INVESTMENT AND TECHNOLOGY OVERSEAS
51
CUSTOMER SERVICE EMPHASIS
51
SERVICES DOMINATE
52
TIME TO MARKET
52
UBIQUITOUS COMPETITION
53
HEDGING BETS
54
PINPOINT PARTNERING
55
REGULATORY ISSUES
55
LOCAL CALL/LOCAL TOLL DEREGULATION
55
LEGISLATIVE DEVELOPMENTS IN PROGRESS
56
MERGER AND ACQUISITIONS REVIEW
56
AREA CODES
56
THE CABLE INDUSTRY
57
THE FUTURE OF TELEVISION
58
THE COMPUTER INDUSTRY AND THE INTERNET
58
GLOBALIZATION AND "THE AT&T QUESTION"
59
LAGGING GOVERNMENT TIMELINES
60
TAXATION AND REAL ESTATE
60
FINANCIAL ISSUES
61
CAPITAL OUTLAY
61
SHIFTING FINANCIAL INDICATORS
61
SOCIAL AND CULTURAL ISSUES
62
CONSUMER ACCEPTANCE OF NEW TECHNOLOGIES
63
A NEW WAVE OF NECESSITY AND CONVENIENCE
63
TIME-TO-MARKET CONSUMER REACTION
64
PRIVACY, HEALTH AND SECURITY
64
AFFINITY GROUPS
65
PROVIDING ACCESS FOR DISADVANTAGED AMERICANS
66
STANDARDS ISSUES
67
A SAMPLING OF COMPANIES IN THE DOMESTIC TELECOMMUNICATIONS BUSINESS
69
AIRWIRE.NET, INC.
69
AMERICA ONLINE, INC. (AOL)
70
AT&T
70
BELLSOUTH CORPORATION
71
CELLNET DATA SYSTEMS
72
CLEARWORKS TECHNOLOGIES, INC. (CLEARWORKS.NET)
72
CORNING INC.
73
COX COMMUNICATIONS
73
ECHOSTAR COMMUNICATIONS
74
EL PASO ENERGY CORPORATION
74
ERICSSON
75
GENERAL INSTRUMENT
75
GTE/BELL ATLANTIC
75
HEWLETT-PACKARD
76
HUGHES ELECTRONICS/ DIRECTV?
76
IRIDIUM
76
LUCENT
77
MICROSOFT
77
MOTOROLA
77
NATIONAL BROADCASTING COMPANY (NBC)
78
APPENDIX
79
INDEX OF COMPANIES
79
LIST OF TABLES
SUMMARY TABLE
TOTAL U.S. TELECOMMUNICATIONS MARKET, 1999-2004
XIII
1 TOTAL U.S. TELECOMMUNICATIONS EQUIPMENT MARKET, 1999-2004
5
2 TOTAL U.S. TELECOMMUNICATIONS SERVICES MARKET, 1999-2004
7
3 FORECAST OF TELECOMMUNICATIONS SERVICES BY PROVIDER TYPE, 1999-2004
13
4 SERVICES MARKET REVENUES BY COMMODITY, 1999-2004
18
5 TRADITIONAL FIXED SERVICES MARKET, 1999-2004
19
6 TRADITIONAL FIXED SERVICES MARKET FOR BASIC LOCAL TELEPHONE SERVICES, 1999-2004
19
7 TRADITIONAL FIXED SERVICES MARKET FOR LONG DISTANCE TELEPHONE SERVICES, 1999-2004
21
8 STANDARD ADVANCED SERVICES MARKET, 1999-2004
23
9 STANDARD ADVANCED SERVICES MARKET FOR LAND-BASED POTS ADDITIONS, 1999-2004
24
10 STANDARD ADVANCED SERVICES MARKET FOR WIRELESS PHONE SERVICE, 1999-2004
25
11 STANDARD ADVANCED SERVICES MARKET: WIRELESS DEVICES BY METHOD, 1999-2004
27
12 STANDARD ADVANCED SERVICES MARKET: BUSINESS SERVICES, 1999-2004
29
13 EMERGING BUSINESS ENTERPRISE SERVICES MARKET, 1999-2004
30
14 EMERGING BUSINESS ENTERPRISE SERVICES MARKET: WIRE-BASED IP TELEPHONY, 1999-2004
31
15 EMERGING BUSINESS ENTERPRISE SERVICES MARKET: WIRELESS BUSINESS SERVICES, 1999-2004
32
16 EMERGING BUSINESS ENTERPRISE SERVICES MARKET: BUSINESS LINE REVENUE COMPARISON, 1999-2004
34
17 EMERGING BUSINESS ENTERPRISE SERVICES MARKET: CONSULTING SERVICES, 1999-2004
36
18 EMERGING CONSUMER SERVICES MARKET, 1999-2004
37
19 EMERGING CONSUMER SERVICES MARKET: INTERNET/E-MAIL SERVICES, 1999-2004
38
20 EMERGING CONSUMER SERVICES MARKET: INTERNET/E-MAIL SERVICES BY METHOD, 1999-2004
39
21 EMERGING CONSUMER SERVICES MARKET: HOME-BASED PC NETWORKS, 1999-2004
41
22 EMERGING CONSUMER SERVICES MARKET: SMART HOME SERVICES, 1999-2004
42
LIST OF FIGURES
SUMMARY FIGURE
TOTAL U.S. TELECOMMUNICATIONS MARKET
XV
1 TELECOMMUNICATIONS SERVICES BY PROVIDER TYPE, 1999-2004
16
2 HOURS OF LONG DISTANCE, 1999-2004
22
3 WIRELESS DEVICE USAGE BY METHOD, 1999-2004
28
4 BUSINESS LINE REVENUE, 2004
35
5 INTERNET ACCESS BY METHOD
41
6 AN OVERVIEW OF PRODUCT MARKETING BY SOCIOECONOMIC CLASS, 1999
67