Datamonitor's Beer Global Industry Guide is an essential resource for top-level data and analysis covering the beer industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Covers Global, European, Asia-Pacific & 11 individual country markets

* Includes a five-year forecast of the industry

Highlights

The global beer market generated total revenues of $294.5 billion in 2006, this representing a compound annual growth rate (CAGR) of 1.3% for the five-year period spanning 2002-2006.

Standard lager sales proved the most lucrative for the global beer market in 2004, generating total sales of $135.6 billion, equivalent to 46.1% of the market's overall value.

The performance of the market is forecast to follow a similar pattern, with an anticipated CAGR of 1.8% for the five-year period 2006-2011 expected to drive the market to a value of $321.7 billion by the end of 2011.

Why you should buy this report:

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Definition

The beer market consists of ales, stouts & bitters, low/mo alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, the European market is deemed to consist of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific consists of Australia, China, India, Japan, Singapore and South Korea and Taiwan.

The Americas consists of the US, Canada, Brazil and Mexico.

The global market consists of Europe, Asia-Pacific and the Americas.