Datamonitor's Media Global Industry Guide is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Covers Global, European, Asia-Pacific & 11 individual country markets

* Includes a five-year forecast of the industry

Highlights

The global media industry generated total revenues of $880.4 billion in 2006, this representing a compound annual growth rate (CAGR) of 4% for the five-year period spanning 2002-2006.

The publishing segment was the industry's most lucrative in 2006, generating total revenues of $383.6 billion, equivalent to 43.6% of the industry's overall value.

The performance of the industry is forecast to follow a similar pattern, with an anticipated CAGR of 4.4% for the five-year period 2006-2011 expected to drive the industry to a value of $1,093.9 billion by the end of 2011.

Why you should buy this report:

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Definition

The media industry consists of the advertising, broadcast & cable TV, publishing and movies & entertainment markets.

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market consists of books, newspapers, and magazines. The market's value is calculated as the revenues generated by publishers from hard or electronic copies of their products, as well as from advertising within those products. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

Any currency conversions included in this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, Europe is deemed to consist of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific consists of Australia, China, India, Japan, Singapore and South Korea and Taiwan.

The Americas consists of the US, Canada, Brazil and Mexico.

The global industry consists of Europe, Asia-Pacific and the Americas.