Payment Cards in Hungary is an invaluable guide to one of Eastern Europe's quickest growing payment card markets. Created using a combination of secondary and primary research, this report provides statistics on market size, market shares and card acceptance. It provides an overview of regulation, competitor activities and product innovation. It concludes with market forecasts and a SWOT analysis.

Scope

The focus of the report is on consumer payment cards, as opposed to commercial products Data and analysis provided on debit cards, credit cards and deferred debit and charge cards. The report parameters extend to issuance only. Merchant acquiring and card processing are not covered. Historic market data is presented from 2001 to 2005, with forecast data presented to 2010. Competitor market shares are presented for 2005.

Highlights

Hungary had the fifth largest payment card market in Central and Eastern Europe in terms of cards in issue at the end of 2005, growing at an average annual rate of 9.7 per cent over 2001-2005. The pay now sector continues to account for the majority of overall transaction value, with 78.9 per cent of total transaction value at the end of 2005. Like in other Central and Eastern European card markets, growth has been rapid in the revolving credit card market in Hungary. Today all major card players issue at least one co-branded card product in addition to cards linked to a broad range of loyalty programs, which typically consist of point-based rewards and discount programs. The Hungarian retail banking market is highly fragmented. Despite the fact that there is a large proportion of foreign players operating in the market, a domestic player - OTP Bank - has maintained its market position as the leading payment card issuer.

Reasons to Purchase

Learn how the Hungarian consumer payment card market has developed between 2001 and 2005. Understand recent developments in the market in terms of consolidation, new entrants and product innovations. Find out Datamonitor's opinion on the future growth rate of the Hungarian payment card markets including debit, credit, deferred debit and charge.