This 2007 trends to watch brief outlines key developments that are set to significantly transform the media and broadcasting sector over the next 12 months. This brief further addresses four specific areas within the media and broadcasting sector that Datamonitor's research team will focus on during 2007.

Scope

Addresses research into the significant barriers for the mass adoption of mobile broadcast television in Europe, the US and Asia-Pac. Outlines research into the uptake of digital television across multiple platforms as well as addressing the threat from alternative online channels. Highlights research into the importance of narrowcasting for advertising as digital technologies transform traditional business models. Outlines the transforming broadcast value chain as digital workflows and non-traditional distributing points transform the broadcasting process.

Highlights

Consumers are continuously moving towards online media and shifting away from traditional entertainment sources. As broadband penetration continues to rise, consumers will continue to use online services to obtain content and players in the media sector must look to expand their portfolios in order survive. Content producers are looking to push their content over multiple channels in order to retain and attract consumers. Video aggregators and social networking sites are the latest disruptive platform set to be utilized for content distribution. It is essential for players to understand the opportunities and risks present when exploiting the medium.

Reasons to Purchase

Provides insight into Datamonitor's opinions and views on pressing business issues facing the media and broadcasting sector. Outlines Datamonitor's research topics for 2007 including mobile broadcast TV, digital television, digital advertising and the broadcast value chain.