Flora and Benecol case study: obtaining consumer loyalty in cholesterol-lowering products
 
Report

Flora and Benecol case study: obtaining consumer loyalty in cholesterol-lowering productsThis report on Flora and Benecol forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors.

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Introduction

This report on Flora and Benecol forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

Report Details:
Publisher:
Datamonitor
Type:
Market Briefing - March 2007
Number of pages:
9
First Publication Date:
19/3/2007
 
 
 
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