Nearly 1 in 3 consumers sought cosmetic and toiletry products with natural credentials more frequently over the period 2005-06. This report explores the key trends driving the boom in natural personal care consumption in the US, Europe and Asia-Pacific. In-depth quantitative data, compelling consumer insight and strategic recommendations make this report a must-have information resource.

Scope

In-depth quantitative data covering consumption behavior across geographic regions and personal care categories. In-depth quantitative data covering 3 classifications of natural personal care products: broad, narrow and organic. Extensive primary research of consumers and senior industry figures to uncover the latest thinking and reveal emerging opportunities. Detailed recommendations offering practical strategies based on the trends and insights uncovered in the report.

Highlights

The total spend on natural personal care, including narrow, broad and organic definitions, currently stands at almost US$14 billion in the US and Europe and by 2011 is set to reach over US$20 billion. The US is the largest market at US$7.7 billion and is forecast to exceed US$12bn by 2011. Across Europe and the US, nearly a third of consumers sought cosmetic and toiletry products that have natural credentials on a more frequent basis in 2005-06. Datamonitor's fieldwork also found that a number of consumers across Europe and the US are now avoiding certain personal care products more due to fears over ingredients. While the consumer profile of who makes up the 'natural seekers' segment varies on a country by country basis there are some commonalities. These consumers tend to be female mid-lifers from middle-income households who are well educated. New and expectant parents will also drive future usage.

Reasons to Purchase

As wellness trends increasingly influence personal care consumption, this report is a must-have resource about an exciting growth opportunity. Understand the attitudes driving the consumption behavior of natural personal care consumers, including 'push' and 'pull' factors. Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications.