This report is an indispensable guide to the UK household insurance market. It offers a comprehensive analysis of this sector incorporating market sizing information, consumer analysis, competitor market share data and forecasts of future growth and profitability.

Scope

Market size and underwriting profitability data Insight into customer behavior within this important sector Forecasts of market size and profitability until 2011

Highlights

Direct Line was the most widely recognized home insurance provider in 2006. Its distinctive logo and advertising campaigns have lodged firmly in the minds of consumers. However, Norwich Union Direct overtook Churchill as the second most widely recognized insurer. Recent years have seen important changes to the way household insurance is being sold, as sales from banks and building societies and brokers have tailed off as a result of increased competition from corporate partnerships and direct writers. The household insurance market improved its underwriting result for a fifth consecutive year in 2005, following a loss of £432 million in 2000.

Reasons to Purchase

Inform your distribution strategy using Datamonitor's unique distribution channel market share figures Understand the future of this market in terms of market growth and underwriting profitability Benchmark yourself against your competitors in terms of market share and performance ratios