The saturation of the UK mainstream mortgage market and fierce competition mean that lenders are competing on wafer thin margins. Many lenders are currently looking for niche mortgage markets to enter, driven by the possibility of making bigger profits. But which niche mortgage markets are worth entering? Which ones have the greatest growth potential?

Scope

This report is a compilation of UK niche mortgage reports published in 2006. Sectors covered: equity release, graduate & professional, shared ownership, self-build, large loans, bridging loans, flexible and currency mortgages. Provides market sizing and forecasts.

Highlights

Fears of mis-selling scandals are keeping IFAs away from advising equity release products. This niche sector has been beset by mis-selling scandals in the 1980s. Although the equity release market has cleaned up its image in recent years, this sector remains very much sensitive to negative press. While mainstream lenders have a strong presence in the large loan sector, they are facing competition from private banks. This is not surprising given the characteristics of the typical large loan customer. For instance, Coutts, the international private banking arm of The Royal Bank of Scotland Group, offers mortgages to its clients. The popularity of flexible mortgages has also been driven by lenders' efforts in raising awareness and acquiring customers. Mortgage customers are now more familiar with the flexibility concept, thanks to lenders' advertising investment. Today, most customers would expect some sort of flexibility with their mortgage.

Reasons to Purchase

Gives you a competitive edge by providing you with a thorough analysis of various niche mortgage sectors. Learn about the growth potential of various niche mortgage sectors and plan your strategies accordingly. Learn how the competitive structure of various niche mortgage sectors is changing.