The ethical market has increasingly moved away from its beginnings as a niche area catered for by a few specialist brands, towards the mass market mainstream. Food certification and other ethical labels are now an everyday feature of products sold across Europe and North America, popularised by greater consumer awareness and wider distribution. ‘The Future of Ethical Food and Drinks: Growth opportunities in organic and sustainable products and packaging' is a new management report published by Business Insights that analyzes core areas of the ethical sector such as organic and Fairtrade food and drink and how the ethical remit is widening into a number of other areas including ethical packaging, food miles, additives and GMOs. It also examines market penetration of ethical products and the strategies adopted by multinationals in response to this emergent and increasingly important determinant of buyer behaviour. Identify future growth opportunities in the ethical food and drinks market and create more effective marketing and NPD strategies to exploit this growth with the help of this new report.