Birds Eye case study: changing consumer perceptions of frozen foods

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Birds Eye case study: changing consumer perceptions of frozen foods

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Birds Eye case study: changing consumer perceptions of frozen foods is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions.

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Introduction

This report on Birds Eye forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the UK's leading frozen food brand has responded to the challenges of the market.

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Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

Birds Eye case study: changing consumer perceptions of frozen foods

Report Details:

Publisher:

Datamonitor

Type:

Market Briefing - September 2007

Number of pages:

First Publication Date:

7/9/2007