This report on UK biscuits forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at three UK manufacturers, United Biscuits, Burton's Foods and Northern Foods, showing how they have focused on realigning their brands to fit with the health and premium trends to enhance their biscuit sector performances.

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Highlights

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Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market