Introduction
This databook is a detailed information resource covering all the key data points on Ice Cream in Brazil. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope
Contains information on 4 categories: Artisanal ice cream, Frozen yogurt, Impulse ice cream and Take-home ice cream. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by category, as well as distribution channel data. Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Ice Cream in Brazil increased between 2001-2006, growing at an average annual rate of 4.5%. The leading company in the market in 2006 was Unilever. The second-largest player was Nestle S.A. with Artisanal producers in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Ice Cream markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.
Ice Cream in Brazil to 2011 is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions. 