Introduction
The report is an invaluable guide to changing consumer trends in the UK motor insurance market. The report analyses current purchasing trends in areas such as customer loyalty and motivation for choosing an insurance provider. In addition, the report offers an insight into the advertising strategies of the top advertising spenders in the UK motor insurance market.
Scope
Statistics on consumer purchasing trends in the UK motor insurance market Data on advertising spend by medium for the top motor insurance advertisers in 2006
Highlights
Consumers who arrange their motor policies online are less likely to stay with the same provider than those arranging their motor insurance over the telephone or face-to-face. In 2007, more than a third of consumers who purchased their motor insurance online switched providers when they last renewed their motor insurance.
Reasons to Purchase
Understand what motivates consumers to buy motor insurance and which consumers are most likely to switch provider at renewal Gain vital knowledge of the advertising strategies of the top motor insurance advertisers
UK Private Motor Insurance 2007 (Customer Focus) is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions. 