Introduction
The report is an invaluable guide to changing consumer trends in the UK household insurance market. The report analyses current purchasing trends in areas such as customer loyalty and motivation for choosing an insurance provider. In addition, the report offers an insight into the advertising strategies of the top advertising spenders in the UK household insurance market.
Scope
Statistics on consumer purchasing trends in the UK household insurance market Data on advertising spend by medium for the top household insurance advertisers in 2006
Highlights
Consumers who purchase their insurance online are more likely to change provider at renewal than consumers who purchase their insurance via the telephone or face-to-face. In 2007, 31% of consumers who had purchased their household insurance online said that they had changed their provider the last time they renewed their household insurance.
Reasons to Purchase
Understand what motivates consumers to buy household insurance and which consumers are most likely to switch provider at renewal Gain vital knowledge of the advertising strategies of the top household insurance advertisers
UK Household Insurance 2007 (Customer Focus) is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions. 