Introduction
This databook is a detailed information resource covering all the key data points on Cat Care in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope
Contains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.
Highlights
The market for Cat Care in Sweden increased between 2001-2006, growing at an average annual rate of 3.3%. The leading company in the market in 2006 was Doggy AB. The second-largest player was Mars, Inc. with Nestle S.A. in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Cat Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.