Introduction
This Databook provides a detailed picture of the current and predicted penetration of NFC technology in the retail market. It reviews the uptake through the global region.
Scope
The databook gives Datamonitors forecasts on penetration from 2006 - 2012 The data is based on penetration figures for NFC within retail.
Highlights
The databook provides forecast of the market size of near field communication (NFC). As NFC is not a product per se, market size refers to the sale of products and services associated with NFC integration. The data spans 4 geographic regions, in which there are ? country groups and 2 company size bands.
Reasons to Purchase
Gain an insight into current and predicted market trends for NFC, and identify trends in penetration to understand which markets are growing. Use this data to help plan go-to-market strategy and target the most lucrative markets.
Shop 'X': The global future revenue growth of NFC technology for the retail industry, excluding Europe, 2006-2012 (Databook) is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors.