Introduction
Verdict Research: UK Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Scope
Highlights
Reasons to Purchase
New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are. Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers. Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
UK Consumer Insights 2007: Wickes - DIY is a marketing resource from Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors. It helps 5,000 of the world's largest companies profit from better, more timely decisions. 