Retailers are operating in a highly competitive environment due to increasing competition from multichannel sources such as the growth of online retailing, as well as rising energy and real estate costs. As a result of these pressures, the retail industry is looking to technology to cut costs and boost profitability.

Scope

This brief provides an insight into the state of the global retail market, with an emphasis on its structure and evolution. The challenges facing retailers are explored as well as key technologies Datamonitor feels retailers should employ to counterbalance market pressures.

Highlights

The highly interdependent nature of commerce today has exposed retailers to global market pressures. The recent collapse of several established retailers has served as a stark highlight of the risks in remaining complacent in a volatile retail market. In order to retain market share retailers need to streamline the buying experience for consumers, aligning it more with online shopping, in terms of ease and speed of transaction.

Reasons to Purchase

To gain an understanding of the current retail climate, the factors driving change within it and how to successfully overcome those challenges. An examination of the market share and predicted market growth of the core technologies Datamonitor feels will drive change within the market.