Fueled by both new installations and the expansions of existing ones, spending on CRM by higher education institutions is growing rapidly. Having recognized the power of this solution area to manage student relationships more effectively, institutions are shifting CRM form a position as a niche application in the IT infrastructure, to a mission-critical one.

Scope

Identifies the potential drivers and inhibitors to the uptake of CRM solutions. Offers insight into which features and functionality institutions will most compelling. Explores the competitive landscape for CRM solutions across leading markets. Forecasts institutional spending on CRM solutions in the US, UK and Australia.

Highlights

The pump is primed for the rapid adoption of CRM in higher education. CRM is positioned to break free from its emergent status in higher education. Higher education institutions have unique requirements of CRM solutions.

Reasons to Purchase

Understand what drives institutions to purchase CRM solutions Gain insight into which CRM features and functionality institutions find most appealing Identify which markets offer the most opportunity for CRM vendors