The level of food or beverage appeal is heavily influenced by the intensity and appeal of the sensory attributes. A core part of delivering highly sensual products involves focusing on the taste and flavor. Consumers' health concerns are still secondary to taste and people are not prepared to have a trade-off between the two.

Scope

Detailed insights and analysis highlighting how consumer emotions and purchasing behaviours are influenced by different sensory cues. A thorough review of the broader social and consumer trends that are giving rise to the 'experiential shopper'. Both general and category specific analysis of the flavor trends shaping the food and beverage marketplace today. Strategic conclusions and actionable recommendations highlighting how FMCG players should direct resources towards 'sensory marketing'.

Highlights

41% of consumers told Datamonitor that they had tried food with new and exotic flavors more often in 2006 than in 2005. Tropical fruit based flavors - especially those with frequently touted antioxidant benefits - continue to gain favor across the food and beverages spectrum. The sense of smell is highly powerful in shaping perceptions and forging an emotional connection with shoppers. Smell is often considered the emotional sense and by using pleasant smells in an appropriate manner can therefore create new opportunities. This explains why, in recent years, the notion of 'scent-sory' branding has emerged. A distinctive sound is an efficient way to emotionally engage shoppers. Sonic Branding is therefore becoming an increasingly strong mechanism in conveying a memorable message to targeted consumers.

Reasons to Purchase

Gain a detailed understanding of the drivers and inhibitors that influence consumer attitudes towards new tastes and flavors. Use the latest evidence based insights to launch and reposition products, so that they are sensually appealing. Access a compelling blend of quantitative and qualitative data illustrating sensory specific consumer attitudes and market & product developments.