In today's evolving market, insurers must become customer centric in order to compete and excel. Customer Relationship Management (CRM) is the insurer's ultimate tool for enabling the shift to customer centricity.

Scope

Identifies the key forces driving the need for CRM, namely increased competition, more complex sales channels and wider product offerings. Analyzes particular drivers in three regions: The United States, Europe, and BRIC Describes why vendors must reposition CRM as a business strategy, as opposed to an IT initiative

Highlights

The insurers that master the customer relationship will witness a boom to the bottom line. The same forces challenging today's market deregulation, globalization and advanced purchasing habits are also providing insurers with fruitful opportunities that can be capitalized upon with CRM. Despite its many promises, CRM faces one major impediment: its legacy.

Reasons to Purchase

Understand how the insurance market is evolving Gain insight on what insurers need to do in order to compete in today's market Compare the CRM of strategies of yesteryear with today's.