This theme covers the changing trends in the global IVR market. It highlights the market drivers and opportunities, strategy to be adopted to be successful and the challenges faced by vendors in terms of technology.

Scope

Datamonitor's Executive presentation highlights key findings from our ongoing research into IVR markets. Key findings of this presentation include: Investment in interactive voice response (IVR) licenses is set to increase to $845 million by 2012 from $475 million in 2006. Positioning IVR as an enabling platform across the enterprise and to its partner network should be a long term strategy New functions and features to greatly enhance Voice-XML performance and facilitate interoperability with external applications and media components

Highlights

The combination of Voice-XML and IP is making IVR a strategic tool for the entire enterprise and service providers, allowing businesses to utilize the benefits of standardization and herald in new channels of revenue generation and improve call completion rates.

Reasons to Purchase

Explore the market opportunities with sizing and forecast data through 2012. Formulate strategies for selling, deploying and partnering in the IVR market with detailed discussions of each of these areas. Understand new features and solutions that will help both the vendors and businesses gain traction in the IVR market.