Consumers are looking to premium products with professional quality and efficacy levels to answer their personal care needs. Time-scarcity and the desire to spend more time at home are driving them to seek products that facilitate pampering and functionally effective personal care treatment off-the-shelf. This report details the trends behind the shift towards these products in the US and Europe.

Scope

Detailed insights and analysis documenting the attitudes of increasingly appearance conscious consumers. In-depth quantitative data covering cosmetic surgery (including minimally invasive procedures) and its more convenient alternatives. Strategic conclusions and actionable recommendations on attaining a premium status in the personal care market. Countries covered: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US.

Highlights

Almost 50% of consumers are concerned about the signs of aging, while around two in three are concerned about body shape. Personal appearance is now a major concern for consumers and is associated with wellbeing. While cosmetic surgery is on the rise, it remains inconvenient and expensive, and consumers will seek out viable alternatives. Although consumer affluence is rising, it often comes at the expense of spare time. Consequently, more effective home use products are increasingly sought, with consumers willing to trade-up to premium products, particularly if they offer convenience benefits. A premium product which is positioned as 'professional' must be able to provide added benefits when compared to a mass distribution brand. Consumers are now more connected and more likely to conduct research before making a purchase. They are also increasingly questioning of industry product claims and so results must be tangible.

Reasons to Purchase

Understand the consumer attitudes and behaviors driving demand for professional quality products within the personal care market. Use the latest evidence based insights to launch and reposition products, so that they can successfully take advantage of this trend. Access a compelling blend of quantitative and qualitative data illustrating consumer attitudes and market developments.