Introduction
As motorway service stations are considered by fuel retailers as their most valuable sites, companies need to know where the opportunities for expansion on motorways are the greatest. This analysis identifies the markets in which motorway service station development has been greatest, which companies have been driving this and where growth is likely to take place in the future.
Scope
Analysis of the growth of motorway service station sites across 27 European markets, the main players involved, and how this has changed since 2004. Insight into the main drivers of motorway site development, including the main motorway construction projects and regulatory models within Europe. Data highlighting the benefits of motorway sites versus standard service stations, including price differentials and variations in fuel throughput.
Highlights
Recent growth in motorway site builds has been greatest in Eastern Europe and Poland stands out as having the most developments. Having built nine sites between 2004 and 2007, PKN Orlen has been exclusively responsible for growth in Poland. Large motorway building projects currently underway in Eastern Europe, and especially in Poland will be the key drivers of future motorway service station growth. Once all of the planned motorways in Poland have been completed, it is estimated that an extra 100 motorway service stations will have been added to the national refuelling network. One of the advantages of motorway service stations is their high average fuel throughput. Other benefits of motorway service stations include the opportunities to expand non-fuel sales and the ability to place a premium on non-fuel products.
Reasons to Purchase
Assess where the numbers of motorway service stations have increased at the highest rates and where the opportunities for growth will be going forward. Identify the benefits of motorway service stations and examine how fuel retailers have sought to best exploit these benefits. Understand how regulatory models impact motorway site development and differ between markets.
The Penetration and Performance of Motorway Sites in European Fuel Retailing provides primary data, independent analysis and fresh opinions on the Energy market sector.